After yesterday's ghost town "Argleton, UK", the Las Vegas Sun reports just another nonexistent township - this time in the U.S..

Google’s mapping feature shows a “Rochester” where Henderson should be.

Funnily, here's more food for conspiracy theories as there's a "Mountain View Park" nearby the (non-existent) City of Rochester - see red rectangle.

“There are no new townships. Maybe it’s a mistake. Maybe it’s a joke,” said Sharon Rice, a senior mapping analyst, according to the Las Vegas Sun.

Yeah. Maybe it's a joke.

Or it's bad data and no way to fix it quickly.

As the 'Monster Shark' is G, the poor little White Shark equals the rest of the industry: navigation, mapping, location.

All just a bite away.

The quoted fisherman rounds it up:

"It certainly opened up my eyes.
I mean the shark that was caught is a substantial shark in itself (...)"

There's quite some buzz in Twitterverse and elsewhere around rumors floating around the Location Intelligence Conference, further detailed at APB:

"Tele Atlas confirms that Google has decided to stop using Tele Atlas map data for the U.S. Google will now use its own map data. Our relationship with Google for map coverage continues outside of the U.S. in dozens of geographies."

As if this wasn't enough stirr for a game changer, Atanas Entchev points to Parcels in Google Maps:

In the last hour I received multiple reports from around the Internets (the Twitterverse, to be specific) of parcel data sightings in Google Maps. In limited locales yet. One such area is Santa Barbara, CA.

Feels like a master plan to me.