Here's part 3 of our little series "playing with numbers", offering some random datapoints mainly from mobile devices, PNDs and the usual suspects. Somehow focused on Germany ('cause this is where we are as you might have guessed already from our brutal use of Denglisch).
Don't blame the messenger on missing numbers - we harvested what is out there (pretty much, by the way).
No extrapolations, no nothing: if a number is missing, we don't have or need it. Everything future is guessstimated by the original sources.
| # | (million units) | 2005 | 2006 | 2007 | 2008 | 2011 | 2012 | source |
| 1 | Mobile phone subscriptions 2006 in EU-27 |
|
520,09 |
|
|
|
|
[191] |
| 2 | Mobile phone subscriptions 2006 in DE |
|
85,70 |
|
|
|
|
[189] |
| 3 | Mobile phone subscriptions 2006 in AT |
|
9,26 |
|
|
|
|
[176] |
| 4 | Worldwide PND units in 2007 |
|
|
50 |
|
|
|
[332] |
| 5 | Navigation-enabled mobile phones sold worldwide |
|
|
20 |
|
|
|
[332] |
| 6 | Dedicated PNDs sold worldwide (est) |
|
|
30 |
|
|
220 | [332] |
| 7 | Sales of PND units in Europe (est) |
|
9 | 15 |
|
|
31 | [15, 235] |
| 8 | Sales of PND units in U.S. (est) |
|
2,8 |
|
9,5 |
|
22 | [14, 234] |
| 9 | Worldwide GPS-equipped mobile handset shipments (est) |
|
109,6 |
|
|
444 |
|
[257] |
| 10 | Navigational devices, Germany Q1 (Y-Y) |
|
1,0 | 3 |
|
|
|
[28] |
| 11 | Mobile phones sold in Germany |
|
|
32,6 |
|
|
|
[19] |
| 12 | Mobile navigational devices sold in Germany, 2005-2007 | 1,00 | 2 | 3,2 |
|
|
|
[23, 28, 30] |
| 13 | Total GPS-enabled LBS-subscribers (est) |
|
12 |
|
|
315 |
|
[04] |
| 14 | Mobile navigation systems sold in Europe (est) |
|
11,8 |
|
|
|
|
[07] |
| 15 | Mobile navigation systems sold in Germany (est) |
|
2 |
|
|
|
|
[11] |
| 16 | Subscribers to navigation services for mobile phones U.S. |
|
|
3 |
|
|
|
[12] |
Even if some of the estimates are completely exaggerated or an analysts' wet dreams: something is going on out there.
And this brings us back to our shameless self promotion: how will people navigate on the small screens of those mobile device they'll all be carrying around? Using maps made for vehicles ...?
BTW: if you missed out part 1 and part 2 - please follow the links.

