The "Lost Remote" has a snip that is quoted in full here:

The mad dash toward location awareness continues with Google’s “Gears Geolocation API.” Developers can use Google’s toolkit to develop location-based services for both mobile devices and on your PC. At its core, the API can “determine your location using nearby cell phone towers or GPS for your mobile device or your computer’s IP address for your laptop.” In other words, this will make it easier for developers to launch location-based applications on the fly. Google explains in this video.

The sidestep: Cory Bergman is Director of Business Development at msnbc.com

Needless to mention Google's Chrome, the latest dragster in the location race.